Creative Toolbox 3

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Design is increasingly about people’s behaviour, but this is often considered simplistically. Design with Intent aims to give practitioners a more nuanced approach to design and behaviour, working with people, people’s understanding, and the complexities of everyday human experience. It’s a collection of design patterns—and a design and research approach—for exploring the interactions between design and people’s behaviour, across products, services and environments, both digital and physical.

The Design with Intent toolkit card deck was originally released in 2010 (free download), and an updated and expanded Design with Intent book is in progress: please sign up for the newsletter to be kept updated!

Design with Intent is aimed particularly at socially and environmentally beneficial behaviour change. The patterns are drawn from a range of disciplines, and are phrased as provocations to enable use as both a workshop tool, and a guide for exploring the field.

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a
short-term game of diminishing returns.